In September 2013, Wanda unveiled a 10 year plan to support entrepreneurship by recent graduates. As part of this plan, Wanda pledged to each year contribute 50 million yuan to serve as startup capital for 100 graduating seniors who will open 50 retail outlets at chosen Wanda Plazas across China. Wanda will invest a total of 500 million yuan in 1,000 students to open at least 500 retail outlets between 2013 and 2022.
To maximize the success rate of these student entrepreneurs, Wanda Group goes further than just allocating them prime real space within its Wanda Plazas. It also advises them about the most suitable business categories and has set up an office to give them specialized guidance.Wanda will establish a special entrepreneurship assistance department and staff the department with experts that are qualified to assist students. Wanda Plazas are prime pieces of real estate with much sought after retail space, which is why we believe with excellent resources and professional training, Wanda's college graduate entrepreneur initiative can achieve great success.
With the support of Wanda, over 95% from the first group of university students selected achieved great results creating a new world record for successful college entrepreneurs. The young entrepreneurs started companies ranging from food & beverage to specialized boutiques. The majority of these new businesses went on to experience positive results, with total revenue from 95% of those exceeding their same industry counterparts in their respective Wanda Plaza location.