Wanda Tourism

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Wanda Tourism Investment is an integral part of Wanda’s culture & tourism industry chain, helping to draw visitors to the company’s. The company booked revenue of 7.5 billion yuan in 2014.

Wanda Tourism has an online-to-offline (O2O) marketing model that combines online booking with offline consulting.

Wanda Tourism is a marketing and sales platform that steers customers to Wanda’s projects. The company helped Changbaishan International Resort become China’s leading ski resort in its opening year.

Wanda Tourism has been expanding its national footprint via a number of strategic acquisitions. As of the end of 2014, it has acquired 11 leading provincial travel agencies.